Browser Game manages computer genius dearly: he decided to become president of Russia and the virtual spent on the presidential campaign this impressive sum.
The history of the largest virtual world game – World of WarCraft: Sword superpowers son of a wealthy Muscovite purchased for 10 thousand dollars. In this way, many gamers and earn prosizhivaya day at the computer to get the artifact “honest” way, and then sell it to rich impatient player. Particularly active this business mastered in China, where human time is not so expensive. And it is time – the main product in the virtual games.
Game developers have caught the trend, and specially created virtual weapon and a virtual real estate that can not be purchased without having to pay for it is not real money. Little by little, become a virtual game of this industry. Industry, which has already earned, even in Russia.
Was recently published report Digital Goods Report 2010, compiled by members of the marketing agency VGMarket and development company solutions for the monetization of social networking PlaySpan. It says that about 64% of virtual games make at least one purchase per month. About 9% of the players makes them every day. In total, the study was interviewed 2,221 respondents aged 13-64 years. The survey was conducted in the U.S. and showed that the average American spends on online games 23.7 hours per week. Some have brought this figure up to 50 hours, that is, play more than work.
But a true oasis for the development of online games have become social networks – since Facebook opened up its code to developers in 2007. Average user games in Facebook now spends on them about 50 dollars a year.
Events in this market develop now rapidly: Google, according to some sources, has invested $ 200 million in the largest developer of online games Zynga, Disney bought the company Playdom for $ 763 million (or even earlier – the largest children’s online game Club Penguin – for $ 700 million) and the world’s largest game publisher Electronic Arts has invested 275 million in the second-largest developer of social games – Playfish.
Yahoo has already signed an agreement with Zynga that will enjoy their gaming services. Only in the first half of 2010, this developer has received proceeds of $ 350 million and in 2011 expects to receive 1 billion revenue. Incidentally, this is exactly Zynga made “farm” of the game the most money in the direction of modern social networks, although they have come up in China.